A mission statement that is SPECIFIC inspires ACTION! A mission statement that is vague causes confusion.

3 Steps for a Specific Mission Statement:

1. Include SPECIFIC economic objectives.
2. Include a deadline.
3. Answer the question "Why".

Example: We will accomplish _____________, ____________, and ____________ (3 Economic Objectives) by ______________ (Deadline) because ____________________ (your "why").

Call John at 701 226 0941 to create a specific mission for your organization that inspires action!

Content Credit: Donald Miller's "How to Grow Your Small Business"