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A mission statement that is SPECIFIC inspires ACTION! A mission statement that is vague causes confusion. 3 Steps for a Specific Mission Statement: Include SPECIFIC economic objectives. Include a deadline. Answer the question “Why“. Example: We will accomplish _____________, ____________, and ____________ (3 Economic Objectives) by ______________

Find Your 3 Key Characteristics: What SPECIFIC knowledge, skills, and abilities will you need in order to create or sell the products/services that will solve your customer/client’s problems? What characteristics will you need to KEEP GOING when the challenges seem overwhelming? What characteristics will you need to

6 Keys for Successful Small Business: Identify & Prioritize Economic Objectives. Market Products/Services with a CLEAR message. Sell in a way that makes the Customer/Client the HERO. Produce Products/Services that are: In-Demand & Profitable. Lean overhead due to efficient Management & Productivity. Proper Management of Cash and

Most people only do what they are asked, doing only the minimum requirement. They need specific instructions on most things they do.
Conversely, those who become successful are anxiously engaged in a good cause. They don’t need to be managed in all things. They don’t just do the job, they do it right and complete. They also influence the direction for how certain ideas and projects go.